Must Read #14

Articles 1. This Simple Trick Helped Netflix Increase Video Viewing by More Than 20 Percent Netflix designers and engineers realized a few years ago that Hollywood’s traditional box art wasn’t really the best way to advertise the videos in its catalog. “We have 30 seconds, 60 seconds or 90 seconds to capture your interest,” said Netflix  … 

 

How I built the ideal list of youtube influencers with “data” using Social Blade and Import.io

Playing with data allow you to do many things. You can build beautiful data visualizations, create dashboard for reporting or enter information that is not normally available Once you start understanding what’s an API and how to use a spreadsheet properly you can collect data and organise them in order to solve any kinds of … 

 

Must Read #13

  1. How ‘South Park’ Perfectly Captures Our Era of Outrage “South Park” used to be so anti-continuity — its episodes are often written days before airing — that the show would kill the same character, Kenny McCormick, every week. By shifting toward serial stories, Mr. Parker and Mr. Stone have been able to make more … 

 

Must Read #12

  1. Can social media really compete with mainstream media when it comes to reach and ROI? via @domburch The key is having the confidence to let go. Our latest Halloween activity confirmed in my mind social media can not only compete with traditional broadcast media, but it can beat it. In PR and social media it is … 

 

Must Read #11

(I’ll keep the whole Apple’s ad blockers stories for a specific blog post) Articles 1.Viacom Points To Strong Social Media To Supplement TV Ratings For example MTV’s recent “Video Music Awards,” which was aired across many platforms and networks, pulled in record social-media levels — a half of a billion in social-media engagement; it also … 

 

Must Read #10

Articles 1. Buzzfeed to brands: ‘native success is about the content not the ad format’ Buzzfeed wants advertisers to give content marketing more than lip service. Buzzfeed bills advertisers for the media buy and not the creative, meaning getting more agencies to understand the discipline and not just the rates around a format is key. 2. Lies, … 

 

Must Read #9

Articles 1. Big Data: Too Many Answers, Not Enough Questions In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, a race of creatures build a supercomputer to calculate the meaning of “life, the universe, and everything.” After hundreds of years of processing, the computer announces that the answer is “42.” When the beings protest, the … 

 

#alistsummit curated tweets ( Talking Brand, Millennials and Content )

[View the story « #alistsummit curated tweets » on Storify]

 

Must Read #8

Articles 1. Simon Staffans: Why you should give the audience a place in your story We turn into control freaks – everything in order to keep the schedule, keep the budget and keep ourselves sane. Today though, this does not mirror the way the world works, just as the TV schedule in the back of the … 

 

Must Read #7

Articles 1. Like YouTube, Snapchat is getting content networks – Digiday “There is a lower barrier of entry to be a creator on Snapchat than, frankly, on YouTube and Vine, where there is an expectation of a higher production value,” said Altmann. “For Snapchat, the more natural and connected to your life your content is, the …